MANUFACTURING
Six facilities, one standard.
Built, staffed and audited to work the same way wherever the piece is made.
See our facilities
COIMBATORE, INDIA · SINCE 1984
The name behind the names on the counter.
For forty-two years we have designed and manufactured gold, silver, platinum and diamond jewellery for India’s retailers, dealers and exporters — at a scale, and to a standard, they can build a business on.
- 1984The year we started
- 6Manufacturing facilities
- 7,000+People on the floor
- 350+Dealer partners
- 27+Technologies in-house
INSIDE EMERALD
1.10 million square feet, and not one link outsourced.
Refining, design, casting, setting, finishing and testing — all of it under our own roof, where we can answer for every stage of it.
CAPABILITY
Four metals. One production floor.
Most manufacturers choose a metal and stay with it. We run all four at volume — which means one order, one standard, and one company answerable for the whole of it.
01
Gold
- 9kt to 24kt
- Chains, bangles, necklaces, coins
- Casting, machine chain, hollow rope, stamping
53tonnes a year
02
Silver
- Dedicated silver unit
- Jewellery, idols, utensils, décor
- Enamelling, UV printing, electroforming
164tonnes a year
03
Platinum
- Bands, chains, diamond-set platinum
- Platinum Jewellery of the Year, 2023
1.79tonnes a year
04
Diamond and gemstone
- Natural and lab-grown
- Set in-house, never outsourced
- Tennis bracelets to gemstone chains
102,000carats set a year
Cumulative installed capacity across our facilities, for the year ended 31 March 2025. Ask for indicative lead times on any category.
SCALE
Built to carry a season, not just an order.
Festive demand does not wait, and a retailer’s reputation sits on the delivery date. Our floor is sized so your order is not queued behind somebody else’s.
- Coimbatore, Tamil NaduCorporate office and principal manufacturing base
- Mumbai, MaharashtraManufacturing
- Chennai, Tamil NaduManufacturing
011.10Msq ft of built-up manufacturing area
026facilities across three cities
037,000+people making jewellery every day
04600+of them in new product development
0527+manufacturing technologies in-house
0642years of uninterrupted production
PROCESS
27+ ways to make a piece.
One drawing can reach metal by a dozen different routes. We hold all of them in-house, so the design decides the process — not whatever the floor happens to be set up for.
- 01Italian hollow chainsLightweight, hollow construction for chains and hoops with volume.
- 02Handmade and filigreeHand-built work by our karigars, from rope chains to fine filigree.
- 03ElectroformingLarge, light forms built up metal-layer by metal-layer.
- 04Casting and direct castingDetailed pieces cast from wax and 3D-printed models, plus sintering.
- 05CNC machine-madePrecision-cut patterns and faceting at production scale.
- 06Laser cuttingClean, intricate cut-outs for contemporary designs.
- 07Machine chainsConsistent machine-made chains and chain jewellery.
- 08Stamping and StampetoRepeatable, detailed relief work for bangles and pendants.
- 09Hollow rope and fusionRope chains and multi-tone fusion work.
- 10Enamelling and UV printingColour on gold and silver, including our silver enamel collection.
- +17And the rest of the floorTwenty-seven and counting, every one of them running under our own roof.
DESIGN AND RECOGNITION
Judged by the industry. Trusted by the trade.
Six hundred people here work on nothing but new product. What they make is entered, judged and — more than two hundred times over — awarded by the bodies that set the standard for Indian jewellery.
GUINNESS WORLD RECORD
The world’s longest chain
Made on our own floor, and certified.
REACH
From our floor to the counter.
We make it, we supply it, and in our own stores we sell it — so we know exactly what the last step in the chain asks of the first.
- 01
Manufacture
- 6facilities
- 1.10Msq ft
Coimbatore, Mumbai and Chennai — with refining and an accredited testing laboratory of our own.
Our facilities › - 02
Wholesale
- 350+dealer partners
- 19+3states and UTs
Organised retailers, regional chains and independent jewellers, supplied direct — alongside our export customers.
How we work › - 03
Retail
- 442retail touchpoints
- 21+421exclusive and shop-in-shop
Jewel One, our own retail brand, where the jewellery we make meets the people who wear it.
Find a store ›
RETAIL
Jewel One.
Our own stores — and the reason we understand what sells, not just what ships.
Find a store
ASSURANCE
Certified in every way that matters.
Quality, environment, safety, testing, refining and responsible sourcing — each audited by an independent body, each open to inspection by the customers who depend on it.
FLAGSHIP CERTIFICATION
Responsible Jewellery Council
Certified member under the RJC Code of Practices 2019 — the global standard for the jewellery trade. It is granted only after an accredited third-party auditor examines where our metal and stones come from, and how the people who work with them are treated.
- Responsible sourcing and supply-chain due diligence
- Human rights and labour standards
- Health, safety and working conditions
- Environmental practice
- Business ethics and anti-bribery
ISO 9001:2015
Quality management system certification.
ISO 14001:2015
Environmental management system certification.
ISO 45001:2018
Occupational health and safety management system certification.
ISO/IEC 17025:2017
In-house NABL-accredited laboratory for chemical testing.
QCFI
Quality Circle Forum of India
Certificate of membership.
BIS
BIS refinery licence
Bureau of Indian Standards licence for our refinery.
TALK TO US
Start a conversation.
Tell us what you need made, in which metal, and by when. You will get a straight answer from someone who knows the floor.
SALES AND PARTNERSHIPS
Retailers, dealers and exports
Product information, dealer partnerships, export enquiries and indicative lead times.
CAREERS
Work with us
Send your CV, or speak to our talent acquisition team directly.
VENDORS AND SUPPLY
Supply to Emerald
Register to supply metal, stones, consumables, packaging or services.
Corporate office: 230, E.T.V. Swamy Road, R.S. Puram, Coimbatore 641 002, Tamil Nadu, India.